Phoenix

Jay Eaton didn’t know much about pools when he started in the business. In a tale as old as time, Eaton’s father-in-law, Gordon Schmeiser, began a pool store and commercial chemical service company in 1974. Eaton had just gotten engaged to Schmeiser’s daughter, Barbara.  “I didn’t know anything about pools other than that you swam in them,” Eaton says. Schmeiser, Eaton and a third employee, Dave Orlog, made a go of it, eventually expanding into pool repairs and renovations until an opportunity came calling.  In 1983, Schmeiser purchased local plastering company Cal Plastering Co. in Phoenix, Arizona, and never looked back.