JB’s Pool Care
James Broderick didn’t follow a predictable path into the pool care business. When he started JB’s Pool Care in Franklinton, North Carolina, it wasn’t because of a family legacy or summer job turned career.
One Pole Wonder
The life of a pool industry one-poler is never dull.
To keep a thriving business afloat, it takes tenacity to market, make customer connections, show up and actually clean and maintain the pool.
Checklist Champ
Are you feeling haunted by your preseason checklist? Don’t leave it looming until the last minute. Avoid burnout and confidently head into peak season with strategies to tackle your tasks like a champ.
Advice for Small Operations
What advice would you give to a one-poler or small operation?
Peak Performance
Every business owner wants to increase net profit, and there are two common approaches to doing that: increasing prices and cutting expenses. However, there is another way to increase profit without raising prices or slashing expenses: performance pay.
Time is Money
When building and running a small pool service business, it can be easy to get overwhelmed by the many tasks. From invoicing and handling customer communications to keeping the correct chemicals in stock, having a good grasp on time management is critical to success.
Shades of Safety
When it comes to commercial pools, interior finishes are more than an aesthetic choice.
Flatlining to Flourishing
Why do some acquire basic sales skills but never develop further, either flatlining or flaming out?
Pumping Out Savings
Nidec Motor Corp., a motor manufacturer based in St. Louis, Missouri, introduced a new variable-speed motor and software upgrades that make replacing pool pump motors simple.
Tight Done Right
Customers are often eager to complete their backyard oasis with a pool, but limited space, system demands and aesthetics can compete with utilities, setback codes and property lines.
Dripping with Professionalism
In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free.
Testing the Waters
From a retail perspective — even for companies that build and sell big-ticket pools and spas — water testing is more than determining pH and chlorine levels. It is a valuable customer service and a promotional strategy.