United Aqua Group Celebrates Excellence in Pool Industry at the 2025 Awards of Distinction
United Aqua Group honored award recipients at the 2025 UAG Awards of Distinction during the UAG Conference in Palm Springs, California.
From Family Business to Industry Icon
ike many experts in the pool industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age. And the recently retired president of Valley Pool & Spa, in Greater Pittsburgh, Pennsylvania, has generously shared her expertise and experience with others over the past three decades.
United Aqua Group Announces Partnerships with GM Envolve, Caterpillar and Lowe’s Home Improvement
United Aqua Group announced a vendor partnership with three prominent national brands: GM Envolve, Caterpillar and Lowe’s Home Improvement.
United Aqua Group Joins Oracle NetSuite Associations and Buying Groups Program
United Aqua Group announced it has joined the Oracle NetSuite Associations and Buying Groups program.
Don’t Have an Early-buy Strategy?
Missing an early-buy strategy? Discover effective ways to enhance supplier’s year-end incentives optimization. Elevate savings and strategic procurement with these insightful approaches.
Alexander Jacobs
Not many in the pool industry wear their World Series ring to trade shows, but Alexander Jacobs knows that such accomplishments matter to people, even if he himself considers such things secondary. “Titles and individual accomplishments are cool but in the whole scheme of things are meaningless to the greater good,” says Jacobs, who in…
Pool Power Women
There’s a lot of disagreement these days over how to talk about women succeeding at work. Certainly, whip-smart female entrepreneurs are nothing new or surprising — but in industries where most all the workers are men, like pools, it may take a bit more moxie to make your mark as a woman. With various paths…
Shaina Wan
Coming from the hotel and leisure industry where she specialized in operations and business management, Shaina Wan was hired by United Aqua Group in June 2017. “I remember learning about UAG’s values during my interview — family, innovation, service excellence, accountability and quality — and I knew that I had found my home,” she says….