PoolPro is proud to announce the 2025 Class of 30 Under 40, celebrating the next generation of leaders driving innovation, professionalism and excellence. This year’s honorees represent a diverse group of pool professionals who are making a significant impact in their communities and helping shape the future of the industry.
In today’s market, the commercial pool is no longer just a feature — it’s a centerpiece, a sales magnet and often the crown jewel of high-end developments.
Pool service companies experience smoking hot peaks and quiet valleys throughout the year. Smart operators turn the quieter months into productive ones, offering pool equipment inspections and proactive maintenance services that keep income flowing, customers engaged and technicians on the payroll.
Each year, the International Pool | Spa | Patio Expo brings together the industry’s top professionals, brands and educators for a week of networking, innovation and hands-on learning.
Let’s face it: These days, businesses are expensive to run. With inflation rising, tariffs looming and laborers seeking higher wages, sometimes a business can feel like an endless money pit.
The pool industry is known for innovation, hustle and the next big thing, but behind many of today’s thriving businesses are professionals who’ve spent decades laying the groundwork.
PoolPro’s 2025 Power Women: Five innovators leading the way with depth and determination
Pool service pros are on the front line of the industry. They’re the customer-facing techs who deal with the challenges of creating and maintaining crystal clear, algae-free swimming pools — and at a good price.
Pentair has long been a leader in the aquatic industry, providing innovative pool equipment and water solutions worldwide. But beyond its technical expertise, the company is making a significant impact through its partnership with Special Olympics, fostering inclusive communities and improving access to swimming for athletes with intellectual disabilities.
The life of a pool industry one-poler is never dull.
To keep a thriving business afloat, it takes tenacity to market, make customer connections, show up and actually clean and maintain the pool.
Are you feeling haunted by your preseason checklist? Don’t leave it looming until the last minute. Avoid burnout and confidently head into peak season with strategies to tackle your tasks like a champ.
How upfront investments can transform your business and the industry