Today's consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Rosenberger started in the pool industry as the general manager at Pennsylvania-based Fronheiser Pools, where he got to experience all...
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a...
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected...
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads....
Matthew Scheppmann's experience in the backyard recreation industry provided a foothold when he started in the pool industry as a web developer with The Get Smart Group. Scheppmann loves nurturing client relationships and other industry professionals. He believes the pool industry contributes to overall wellness and recreation.
Service-based pool companies often rely on contractors. Instead of having an employee clean pools and providing them with a vehicle,...