Take Care, Pool Pros
The summer — it’s great, it’s stressful, it’s awful, it’s profitable. In the pool industry, you probably have mixed feelings when it comes to summer.
Intentionally Simple
When the Fluidra team set out to create a new pump controller, they knew the status quo wouldn’t cut it.
Risk Management Documentation
“I just don’t have the time; it’s just me,” is the response from many pool operators when I ask about policies, standard operating procedures and other forms of essential workplace documentation at their aquatic facility.
Cyclical Pool Marketing
Pool marketing is easier and sometimes even self-sustaining when you have a lot of customer assets, which can include positive online reviews, project photography and customer interviews.
Short No Longer
Shortages, factory fires and record-breaking freezes. Only a few years ago, these were the realities throughout the pool service industry — all while demand for new pools increased during the pandemic.
Buy More, Get More
Fluidra’s ServicePro Rewards program makes it easy for independent pool service, repair and renovation professionals who want the choice to receive cash back for their purchases.
Stop Photoaging, Wear Sunscreen
Summer is here and for many that means hours spent relaxing by the pool and soaking up the sun. But for pool technicians, who average 20 to 30 hours of outdoor work a week, avoiding the sun is a priority.
What’s your best summer survival tip?
Perhaps the most important pool pro tip for hot summer service days — and all seasons — is to stay hydrated.
Content Marketing for Pool Companies
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
We’ve kicked it into high gear
I haven’t been this excited about an issue of the magazine in awhile. This is our second iteration of what we’re calling our “Power Women” feature where we highlight some of the amazing women leaders in our industry. It was such a hit last year that we’ll probably do it every year until you beg…
Soft Opens
A few years ago, a friend who doesn’t work in the swimming pool industry called me about an ear infection she developed after using a backyard pool on Canada Day. “It was the first day the pool was open, ever,” she said. “They just finished construction. I don’t understand how this could happen.” Those of…