Our 30 Under 40
Congratulations to everyone who was named one of our 2023 30 Under 40! We had more nominations and entries this year than ever before.
Keep Your Eyes on the Real Prize
Between the time I’m writing this and when you’ll see it, I will have turned 40. It’s such a milestone birthday in our culture, but to be honest, I’m not always great at acknowledging or celebrating these things. However, milestones in general have been on my mind the last couple of months as our team has celebrated a lot of big ones. All these joyful things have helped me refocus on why we do any of this.
Take Care, Pool Pros
The summer — it’s great, it’s stressful, it’s awful, it’s profitable. In the pool industry, you probably have mixed feelings when it comes to summer.
We’ve kicked it into high gear
I haven’t been this excited about an issue of the magazine in awhile. This is our second iteration of what we’re calling our “Power Women” feature where we highlight some of the amazing women leaders in our industry. It was such a hit last year that we’ll probably do it every year until you beg…
This Issue Was More Than a Year in the Making
This edition of PoolPro is a bit of a departure for us, as we’ve always featured a pool professional’s smiling face on our cover from the our At the Shop photo shoot. As you can see from this issue, we’ve tried something new. It’s been more than a year since I approached Terry Arko, content…
Help Us Serve You, and the Industry, Even Better
We’ve launched a huge renewal campaign for PoolPro — and I would greatly appreciate your participation. You can always pick up a free bimonthly copy of PoolPro at SCP Distributors and Superior Pool Products’ locations, but now you can also have a free subscription mailed directly to you — just fill out this form. Additionally,…
The Most Wonderful Time of the Year
I love Christmas, but for me the best time of the year is announcing 30 Under 40 recipients.
Commemorating the Human Cost of COVID
First of all, can I just mention how happy our cover this issue makes me? What a bunch of joyous people — and how cool that we’ve got three generations represented from Klenswite Pools. At PoolPro, we do our best to be a positive voice for the industry, but I thought it was important to…
Building an inclusive industry
Our industry needs to be open to all colors, creeds and nationalities.
We’ve Made It This Far
When I first bought the magazine, I had grand ideas for new products and changes I wanted to make right away. About five months into ownership, though, I realized they were unrealistic in the timeframe I had envisioned. I’ve since realized that changes in business, at least in ours, look more like this: Create goal,…
What’s Our Biggest Threat?
In 2018 we wrote an article about running a stress test on your business (January/February 2018 “How Low Can You Go”). That article posited that if sales stopped or slowed tremendously, there were certain actions you’d need to take to survive. The last couple of years have shown us that threats to small business are…
We’ve given ourselves a 2022 refresh
Anyone in the pool industry knows the importance of design in making an appealing product. If you can’t put your finger on why PoolPro feels a little different this issue, it’s all thanks to our art director, Brittany Alloway. We’re keeping the same overall structure, but Brittany cut the clutter and made the magazine more…