Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Before jumping into construction, there are a few factors pros should consider. The following questions can help you assess your readiness:
The Amenity Collective, a leading provider of single-service solutions across the aquatics, fitness and recreation industries, has launched Amenity Construction Group, a new holding company that unites its premier aquatics brands under one platform to deliver comprehensive pool and specialty outdoor construction services while accelerating growth initiatives.
There are many ways for a business to thank its clients and partners — from thank-you notes to discounts.
Growing up in Puerto Rico, Omar Falcon spent weekends helping his father with his pool maintenance business.
Equipment installation might seem like a skill pool professionals master early in their careers. However, revisiting the basics can be a valuable way to enhance expertise and achieve better results.
Educate. Certify. Connect.
These are the three cornerstones of GENESIS, the acclaimed pool industry education program that’s forging ahead into its 26th year.
Dan Rice entered the world of pools at Bluewater Pools. Today, he’s the owner of Sweet Southern Pools. Learn how his journey from retail to skilled technician has laid the foundation for his successful pool maintenance career.
Shain Black’s remarkable journey as he aspires to leave a lasting impact on the industry and guide the next generation of pool professionals.
The PHTA has launched the PHTA Registered Pool Installer Technician Apprenticeship Program to help build a more skilled and diverse workforce.
RENOLIT, makers of reinforced PVC pool interior membranes for pools, now offers a new designer PVC interior finish — ALKORPLAN TOUCH-Prestige — that gives residential pools and commercial aquatic facilities a high-end, designer look.
It’s pretty much a given these days that pool builders are running way behind schedule. The surge in demand for new and renovated pools during quarantining has been historic, and pool builders, subcontractors and manufacturers of materials and equipment are struggling to keep up. Clients will be waiting months, or even a year or more,…