Permits Hanging You Up?
Permits can either keep a project moving — or bring it to a standstill.
The Backyard Boom
For decades, Latham has helped shape the swimming pool industry, growing from a regional pool company into one of the world’s largest manufacturers of in-ground residential pools and backyard products. As the company marks its 70th anniversary, the milestone offers a chance to look at not only its evolution but also how the role of the backyard pool has changed alongside American homeowners.
Selling the Next Step
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Before You Build
Before jumping into construction, there are a few factors pros should consider. The following questions can help you assess your readiness:
The Amenity Collective Launches Amenity Construction Group
The Amenity Collective, a leading provider of single-service solutions across the aquatics, fitness and recreation industries, has launched Amenity Construction Group, a new holding company that unites its premier aquatics brands under one platform to deliver comprehensive pool and specialty outdoor construction services while accelerating growth initiatives.
Sweeten the Deal
There are many ways for a business to thank its clients and partners — from thank-you notes to discounts.
Omar Falcon, 32
Growing up in Puerto Rico, Omar Falcon spent weekends helping his father with his pool maintenance business.
Poolside Precision
Equipment installation might seem like a skill pool professionals master early in their careers. However, revisiting the basics can be a valuable way to enhance expertise and achieve better results.
GENESIS: 26 Years and Onward
Educate. Certify. Connect.
These are the three cornerstones of GENESIS, the acclaimed pool industry education program that’s forging ahead into its 26th year.
Dan Rice, 25
Dan Rice entered the world of pools at Bluewater Pools. Today, he’s the owner of Sweet Southern Pools. Learn how his journey from retail to skilled technician has laid the foundation for his successful pool maintenance career.
Shain Black, 22
Shain Black’s remarkable journey as he aspires to leave a lasting impact on the industry and guide the next generation of pool professionals.
PHTA Launches Second Apprenticeship Program
The PHTA has launched the PHTA Registered Pool Installer Technician Apprenticeship Program to help build a more skilled and diverse workforce.