Alana Fletcher, 28

Alana Fletcher joined Fluidra’s marketing department in 2021. Referred by a friend from the company’s earlier days as Zodiac, Fletcher quickly took charge of managing social media channels and crafting creative copy. Her dedication has paid off, and she was recently promoted to communications specialist.

One of the highlights of her role is the chance to connect with pool professionals daily. 

“I’m continuously impressed by their knowledge, expertise and passion,” she says. 

The sense of community among industry professionals has been both welcoming and educational. Fletcher values the relationships she’s built, not only with her colleagues but also with the pool pros she interacts with online.

Equally exciting for Fletcher is the innovative product development at Fluidra.

“When I first joined Fluidra, I had very little clue about the products available and what was being created behind the scenes,” she says. “Since working here, I’ve had the pleasure of witnessing some of the most revolutionary products be launched in the industry — like Infinite WaterColors, JXiQ and Spabot — along with big firsts for our company, like our completely cordless line of cleaners.”

While she enjoys her role, Fletcher is also exploring new interests in public relations and copywriting. She loves getting in the field to see products in action; this hands-on experience helps her understand the products from a logistical standpoint, and she hopes to get more opportunities to connect with customers and see the impact of their work firsthand.

“If I can help someone learn or put a smile on their face, then I’m happy,” she says. “No matter what field you’re in, it’s all about community, and the pool industry has a strong community. We’re all here to help each other.”