Brad Dieterich has seen the good and the bad working in the pool industry. In his first job, he started as a laborer, working his way up until he was under the owner, with no more advancement options. Though the company was a good builder, Dieterich then wanted to move into 3D design — and they weren’t interested. So he taught himself and ended up getting a sales and design job in New York.
In New York, he found the opposite problem — a focus on the flash without backing it up. “I got to design million-dollar projects, but the build quality was just not there,” Dieterich says. He went back home and tried to blend the two companies he’d worked for into a single vision: A company utilizing tech and 3D designs while still staying small enough, “where our ethics are still more important than every single dollar,” he says.