In-season, Offseason planning
Peak season has a way of consuming every hour. But to stay profitable year-round — and enter spring in a stronger position — companies need to already be thinking ahead instead of just surviving the rush.
The Business of Buying Early
Early buy season has become one of the most strategic business decisions of the year in the pool industry.Â
Filling the Gaps
Snow, sleet and other seasonal slowdowns don’t mean business must halt, but companies hoping to generate offseason revenue often need to start planning well before the busy season ends.
Sharper EdgeÂ
Fluidra’s AquaLink EDGE is more than a new automation panel. The company says it’s the foundation for a broader next-generation pool technology platform built around connected equipment, predictive service and a more modern pool ownership experience.
The Chemistry Blame Game
Anyone who has worked in pool service long enough has probably experienced it: A customer notices damage, staining or another issue and immediately assumes the water chemistry is to blame — and that the service company is responsible.
The Social History of Swimming Pools
Swimming pools are often discussed in terms of construction, maintenance or recreation, but to historian Jeff Wiltse, the social infrastructure is just as important.
Posting the Process
When Danny Wang first started posting pool projects on Instagram nearly a decade ago, he wasn’t trying to become a social media personality. He was simply documenting his work.
Who ‘Owns’ the Pool?
Many pool problems don’t show up until six months or a year after construction, when accountability becomes harder to establish.Â
Builders are often reluctant to take responsibility, Broswell says, whether because of time constraints, liability concerns or fear their insurance premiums could increase.
Improve with Caution
Retrofitting older pools with modern equipment, finishes or structural upgrades can create problems that don’t surface until months or years later. Builders say avoiding those failures starts with asking better questions, thoroughly evaluating existing conditions and knowing when a partial upgrade simply isn’t worth the risk.
Permits Hanging You Up?
Permits can either keep a project moving — or bring it to a standstill.Â
Social Media That Sells
Social media is often the first impression a customer gets before ever reaching out.
The Backyard Boom
For decades, Latham has helped shape the swimming pool industry, growing from a regional pool company into one of the world’s largest manufacturers of in-ground residential pools and backyard products. As the company marks its 70th anniversary, the milestone offers a chance to look at not only its evolution but also how the role of the backyard pool has changed alongside American homeowners.